As each PLL works as a control loop the sign of the loop gain (gain of the open loop) must be negative (one or three minus signs within the loop).
It is no problem when your Kvco is already negative as long as you introduce no other phase shift of 180 deg. within the loop.
Added after 2 minutes: It is quite normal that there is a negative sign by combining both signals at the PD. In this case, you have to introduce a third phase reversal anywhere within the loop.