Just for the record: Board came out great, the soldermask separates the pads enough. But there are three minor issues with this approach.
TLDR: if you want perfect board, don't do this. otherwise you are probably OK.
1.) The pads shorted by wide trace like this have higher thermal capacity, so i've experienced cold joints without continuity on two of the shorted pads when i was soldering it using manual hot air method. So i had to reheat it with fine tip iron and add bit of solder to fix these. No big deal, but it wasn't immediately obvious during visual inspection under microscope (to my untrained eye).
2.) Shorted pads are bit wider due to solder mask relief/clearance, which makes them tend to create solder bridges across those pins (but they are already supposed to be shorted anyway, so it's just visual problem)
3.) If you don't remember which pins should be shorted, you can't really tell with connector and solder bridge in place, so you might end up spending time removing solder bridges from pins that are shorted anyway. if you route the short away from connector, you can easily tell that it's ok to have bridge over these pins.