As the others already wrote you have different possibilities using a linear
voltage regulator. Mostly you will have the problem of the dissipated
power. If you have an Uin of 12V and a current of 200mA you will reach
more than 2W, this is too much for a small regulator.
A better idea is to convert 12V (or your input supply) with a switch-
regulator to 5V or 3.3V (I think you will also have such logic) and then
use the linear regulator. The switcher could be a 2576 from National.