The word "Bluetooth" is an anglicised version of the Scandinavian Blåtand/Blåtann, the epithet of the tenth-century king Harald I of Denmark and parts of Norway who united dissonant Danish tribes into a single kingdom. The idea of this name was proposed by Jim Kardach who developed a system that would allow mobile phones to communicate with computers (at the time he was reading Frans Gunnar Bengtsson's historical novel The Long Ships about Vikings and king Harald Bluetooth).[5] The implication is that Bluetooth does the same with communications protocols, uniting them into one universal standard.[6][7][8]
The Bluetooth logo is a bind rune merging the Younger Futhark runes (Hagall) (ᚼ) and (Bjarkan) (ᛒ), Harald's initials.