mega measure minus voltage
That is a very common issue since ADCs are usually unipolar. Time ago I saw at Maxim website a simple but effective 3 Rs front-end solution which address your problem: ADC input connected to a voltage divider from Vcc (2 Rs) and another R from there to your input (negative sometimes) choosing proper R values you move lower negative input to 0V at ADC input. Of course ADC input span won't fit full-scale if signal is not amplified after R frontend but if you don't need full resolution could be unnecessary to add an op.amp. circuit.
Cheers ;-)