Of course you can change the name displayed!
Extract from 'ftdibus.inf' at the bottom of the file.
;---------------------------------------------------------------;
; For Win2000 ...
;
[FtdiBus.NT]
CopyFiles=FtdiBus.NT.Copy,FtdiBus.NT.Copy2
AddReg=FtdiBus.NT.AddReg,FtdiBusUnInst.NT.Reg
[FtdiBus.NT.Services]
AddService = FTDIBUS, 0x00000002, FtdiBus_AddService
[FtdiBus_AddService]
DisplayName = %FtdiBus.SvcDesc%
ServiceType = 1 ; SERVICE_KERNEL_DRIVER
StartType = 3 ; SERVICE_DEMAND_START
ErrorControl = 1 ; SERVICE_ERROR_NORMAL
ServiceBinary = %10%\system32\drivers\ftdibus.sys
LoadOrderGroup = Base
AddReg = FtdiBus_AddService.AddReg
[FtdiBus.NT.AddReg]
HKR,,DevLoader,,*ntkern
HKR,,NTMPDriver,,ftdibus.sys
[FtdiBus_AddService.AddReg]
HKR,Parameters,"MaximumTransferSize",0x10001,4096
HKR,Parameters,"DebugLevel",0x10001,2
[FtdiBus.NT.Copy]
ftdibus.sys
[FtdiBus.NT.Copy2]
ftdiunin.exe
ftdiun2k.ini
[FtdiBusUnInst.NT.Reg]
HKLM,%WINUN%,"FTDICOMM"
HKLM,%WINUN%\FTDICOMM , "UninstallString",,"%11%\ftdiunin.exe %11%\ftdiun2k.ini"
HKLM,%WINUN%\FTDICOMM , "DisplayName",,"FTDI USB Serial Converter Drivers"
;---------------------------------------------------------------;
[Strings]
Ftdi="FTDI"
DriversDisk="FTDI USB Drivers Disk"
USB\VID_0403&PID_8372.DeviceDesc="USB Serial Converter"
USB\VID_0403&PID_6001.DeviceDesc="USB High Speed Serial Converter"
WINUN="Software\Microsoft\Windows\CurrentVersion\Uninstall"
FtdiBus.SvcDesc="USB Serial Converter Driver"
Just change the strings to what you want! If you have your own PID, add this:
USB\VID_0403&PID_XXXX.DeviceDesc="My Cool USB Thingy"