The analog-to-digital converter is 14 bits on a 400 mV signal, which translates to about 24 microvolts (0x61A80 in hex). When you use the show q command in Command mode, the module displays the raw readings. However, for HTTP web posting and UDP broadcast packets, the module shifts the reading by 4 bits (which is a divide by 16) resulting in a 16-bit number. Therefore, if you want the actual voltage sampled, you must take the 16-bit number and shift it left by 4 bits to get the number of microvolts. If you the value in millivolts (and do not need high accuracy), right shift by another 6 bits, which is the same as dividing by about 1K.