You will need to tell the FONT look-up ROM what character to show eg A,B,C....(ASCII) and what Row (Line) and Column(Pixel)
To make it a bit more easy to use you will typical write your text to a RAM with the message to show like (Hello World)
So you will also need to tell the RAM what output position you message you want to send to your FONT ROM
There are many FPGA VGA examples on the web like here:
https://opencores.org/projects?expanded=Video%20controller