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TI has unique DSP processor and popular MSPxx MCU technology for widespread applications such as mobile phone, radar, low-power instruments etc, moreover it extends to analog/RF fields to build its kingdom by merging two advanced chip companies Burr-Brown and Chipcon. In one word, TI possesses leading products in both digital and analog ICs.
In my experience, I haven't seen any advantage of ADI compared to TI.
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