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CC2541 as a ad beacon - how to push data through arduino

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i am having a CC2541 (HM10 module) and arduino, i have seen some ad like when the person enter into a shopping complex a ad pop up likely 20% off on cloths in ikea store. my question is can cc2541 work as ble for advertisement like a store beacon? can it shows something without app as my friend told u can see on "google Nearby".
how to push data on google nearby through arduino and cc2541?
i am at basic level of coding.

thanks in advance.
 

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